You run the jobs. We make the phone ring.
Local marketing that fills your calendar.
Lucky Camel builds your website, handles your local SEO, runs your Google and Meta ads, and keeps improving all of it on its own. You see every call, every booked job, and exactly what each one cost.
- From $500
- a month
- No
- long-term contract
- 1
- report: cost per job
Built for businesses that run on calls and bookings
One platform
Five jobs a marketing team does. Done for you, in one place.
No more paying one company for the website, another for SEO and a third for ads, then guessing which one worked.
A fast site that’s built to get calls
Built from a short onboarding, hosted on your own domain, and kept up to date by us. Every service and every town you cover gets its own page.
- Your domain, SSL and hosting included
- Service pages + city pages, generated for you
- Loads fast on phones, where your customers are
acmeheatingair.com
Same-day AC repair in Springfield
Licensed, insured, upfront pricing. 4.9★ from 312 reviews.
The loop
Most marketing gets set up once and left alone. Yours keeps learning every week.
Every week
Step 1 of 6
Track every lead to a paid job
Calls, forms and ad leads land in one inbox with their source. When you mark a job booked and enter what it was worth, the system knows which spend actually paid off.
Guardrails, not good intentions
- ±20%
- most a budget can move in a week
- 14 days
- of data before a campaign is touched
- Your cap
- monthly ad spend never goes over it
- 100%
- of changes approved by you, to start
The report
How many calls. How many jobs. What each one cost.
No impressions, no “brand awareness.” One screen and one weekly email built around the number you actually care about: cost per booked job.
Acme Heating & Air · last 8 weeks
Updated every morning
Calls & forms
0
+38% vs. prior 8 wks
Booked jobs
0
45% of leads booked
Revenue booked
$0
from jobs you marked
Cost per booked job
$0
down from $58
Leads vs. booked jobs
W1
W2
W3
W4
W5
W6
W7
W8
Booked jobs by source
Why switch
Been burned by an agency? This works differently.
Lucky CamelPricing
Pick a website plan. Add only what you need.
Every price is on this page. Ad spend is separate and goes straight from your card to Google and Meta. We never mark it up.
Add-ons
Tap to add them to your plan.
Getting started
Live in days, not months. Without a single meeting about ‘brand voice.’
- 1
Today
Book a consultation
20 minutes. We look at your current site, your ads and your area.
- 2
Day 1
Answer a few questions
Your services, the towns you cover, your hours, logo and photos.
- 3
Week 1
Go live
New site on your domain, tracking numbers forwarding to your phone, ads launched.
- 4
Every week
It gets better
A weekly report and a short list of changes for you to approve.
How much does marketing for a home services business cost?
Plans start at $500 a month for a website with 3 landing pages, or $1,150 a month with SEO and content included, plus a one-time setup fee. Ad management, email marketing and hands-on support are optional add-ons, and every price is listed on our pricing section.
Is ad spend included?
No. Your ad budget is billed by Google and Meta straight to your own card, so you always see exactly what was spent and we never mark it up. We’ll suggest a starting budget for your trade and area during your consultation.
What kinds of contractors do you work with?
We build marketing for home services businesses: hvac, plumbing, roofing, electrical, garage doors companies first, plus pest control, landscaping, cleaning. We work best with owner-operated shops running 1 to 25 trucks.
How long does SEO take to work for a local service business?
Most local businesses start seeing new pages show up in Google within a few weeks, with steadier growth in calls from search over three to six months. Paid ads can make the phone ring much sooner while SEO builds.
Do I own my website and domain?
Yes. The domain is yours, and so are your Google Business Profile and ad accounts. If you leave, they stay with you.
How do you know which calls turned into booked jobs?
Each call and form lands in your lead inbox with the ad, page or listing it came from. You or your office tap “booked” and enter the job value. That’s what lets us report cost per booked job and optimize for real jobs instead of clicks.
Will the system change my ads without asking?
Not to start. Every suggested change waits for your approval, and hard limits are enforced in code: no more than a 20% budget change a week, nothing on campaigns with under 14 days of data, and never over your monthly cap.
I already use ServiceTitan, Jobber or Housecall Pro. Does this replace it?
No. Keep your field service software for dispatch and invoicing. We handle getting the phone to ring and proving which marketing did it.
What if I already have a website?
We’ll build you a new, faster one and move your domain over. We look at what’s already ranking first and carry it over, so you don’t start from zero.
See what your marketing could book next month.
Bring your current numbers. We’ll show you where the calls are coming from today and what we’d change first.
